About this role
About the team:
AI Labs is airSlate's bet on what comes after the toolbox era of software. No backlog rituals, no six-month roadmaps, no committees — small teams, weekly ship cycles, real users from day one. We build AI-native products for the businesses that actually run the economy: the contractor booking your kitchen remodel, the dentist scheduling your cleaning, the 10-person shop drowning in W-9s and PDFs nobody designed for them. They've been stuck with decades-old software. We're here to change that, fast.
The opportunity:
The role:
You'll own an AI-native product end to end — not manage a backlog, not shepherd someone else's roadmap. You work closely with AI Labs' product leader, who sets the broad direction, but everything from "who is this customer, really" to "why is this metric moving" to "ship it tonight" is yours. You'll have a small team of engineers who are good, fast, and looking to you to make the next six months feel like an adventure instead of a slog.
What you'll do:
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Get obsessed with the customer. Talk to SMB owners, watch them work, mine the signal sitting in our millions of existing users — find the problem they actually have, not the one that's convenient for us.
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Run on hypotheses, not opinions. Form a sharp bet, design the test, read the result honestly even when it stings, move.
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Own the funnel and the money. Activation, conversion, retention, monetization — know the numbers cold and push them yourself.
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Turn mess into a thing worth building. Insight is cheap; a sharp, buildable product decision is not.
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Build alongside your engineers, not above them. Prototype with AI tools — v0, Cursor, Lovable, whatever's fastest — and fix your own interface instead of filing a ticket for it.
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Ship in days, not quarters. Idea to something real in front of a user in about a week. Then do it again.
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Bring the energy that makes people want to build with you. This is the job where "it's just a job" gets you replaced.
Who you are:
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~3–5 years building software products and shipping V1s that real customers actually used — SMB experience is a strong plus.
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Customer-obsessed by instinct, not by training — you start from their problem, not our roadmap.
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AI-native. You use these tools every day, not just on slide decks, and you have sharp instincts for what they can and can't do yet.
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You've run experiments that mattered — you can name the bet, the test, and what you learned when you were wrong.
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Curious and genuinely unafraid to be wrong in public. Fast learners who chase the question outrun people who protect their ego.
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A real nose for product — you can tell good from bad in five minutes, not five meetings.
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Hands-on by default. Given the choice between a rough prototype and a strategy doc, you build the prototype.
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Fluent in growth and monetization — funnels, conversion, pricing, the levers that actually move a business, not just a metric.
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Hungry for freedom on new things — and ready to run with it the moment you get it.
Fair warning on how we hire:
Before we talk about strategy, we're going to ask you to build something — a real prototype, a few hours of work, not a two-week slog. If that sounds like an annoying hoop, this probably isn't your role. If it sounds like the most fun part of the interview, you're exactly who we're looking for.
Why this and not somewhere else:
Startup speed and ownership, backed by a company with 100M+ users, real infrastructure, and the resources to actually support what you build — plus direct access to leadership, because this hire is that important to us. You won't wait for permission. You'll build the thing, watch someone use it, and know within a week if you're onto something real.