About this role
The Short Version
You own Meta as a paid acquisition channel for Viktor. Facebook, Instagram, the full Meta ad stack - strategy, creative direction, budget, performance. You've built this machine before, at scale. Now you build it again - with better tools, more budget discipline, and no legacy to work around.
What's Actually Going On Here
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline, and Meta is one of the channels we believe in. You'll be the founding owner of it - end-to-end, reporting to the Head of Performance Marketing. You'll also manage the Meta Specialist: you set the playbook and the bar, they run the account with you.
Day-1 operator. Day-180 architect of how Viktor runs Meta, using AI tooling to compound your output.
What You'll Actually Do
Own Meta end-to-end. Campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.
Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.
Own measurement and attribution. CAPI, pixel hygiene, conversion modeling, view-through assumptions. You know what's real and what's noise.
Build the audience and creative library. The playbook compounds.
Manage the Meta Specialist. Set direction, review the work, level them up.
Partner with the Head of Performance Marketing on budget and prioritization. Push back when Meta isn't the right channel for a goal.
Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
The Bar
You'll be measured on pipeline and CAC from Meta. Not on impressions, CTR, or campaign count. "I'd need a media buyer and a creative team" is an instant no-hire. You're the media buyer and the creative director.
How You'll Know It's Working
30 days: account audited, tracking clean, wasteful spend killed, first experiments shipped. 90 days: Meta is a predictable, scaling channel with a documented playbook and a hiring rubric for the next seat.
Who You Are
4-8 years in paid social, with deep Meta experience for B2B SaaS or AI. Pipeline-accountable.
Direct media buyer at scale. You've worked directly on acquisition campaigns in the platform - not through an agency - with serious media spend ($1M+/month). You owned the spend and the outcome.
Creative testing at scale. You've run a high-velocity creative testing program.
Attribution fluency. CAPI, pixel implementation, conversion modeling, view-through assumptions.
Documented experimentation practice. You can show the cadence and the wins from a prior role.
AI-native daily workflow. Claude, generative creative tools, and similar are core to how you work.
You've leveled people up before. You can take a sharp 1-2 year operator and make them dangerous.
You raise the bar. Your playbook becomes the house playbook.
Why This Role Is Different
No agency layer. You own the account.
The Co-Founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.
The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.
Even Better If
You've scaled paid social from zero at a Series A or B B2B SaaS.
You've worked on AI or PLG products.
You've built and run a creative production system without a full in-house team.
How we work
Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day.
We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.
Why Viktor
We're one of the fastest-growing companies in the world. The product works. The market is pulling.
This is a rare window: everyone here owns something real. Not a task. A surface of the company that customers depend on.
That doesn't last forever. Right now, it's still true.
Compensation
Top-of-the-market salary and the kind of ownership that only exists at this stage.
The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.