As the PR Manager, you'll be the storyteller-in-chief behind Tonik’s public voice—owning our presence across top-tier media and making sure every launch, milestone, and message lands with impact. You’ll design and execute data-smart PR strategies, calendars, and campaigns that amplify Tonik’s brand and boost PR value.

Responsibilities

• Manages Tonik’s presence in relevant media outlets
• Develops media strategies based on current industry trends and benchmarks that lead to increased PR values and media mileage for Tonik’s news and product launches
• Creates and manages Tonik’s PR calendar
• Manages the implementation of PR activities  
• Develop and implement PR policies and procedures
• Manages media relations; represents the organization at press conferences, interviews, etc.
• Develops and implements organizational publicity strategies for company events
• Creates and manages a PR plan, including budget, timelines, etc.
• Works with the social media team to create a content calendar 

Qualification

• Bachelor’s degree in Marketing, Communications, Business, or related degree
• With at least 5 years of experience in Public Relations
• Proven track record of successful PR campaigns
• Excellent communication, presentation, and leadership skills
• Superior customer relationship management skills
• Strong stakeholder management skills
• Strong analytical and problem-solving skills
• Highly organized and detail oriented
• In-depth knowledge of industry best practices