All jobs
Kilo™

Head of Creative Strategy

Kilo™
Vilnius
MarketingDirectorFull-timeOn-site
ApplyApplying takes you to Kilo™'s careers page.

About this role

About the team

Bioma – probiotic supplements designed to support gut health, energy levels, and focus by replenishing good gut bacteria.

Join a fast-growing eight-figure wellness brand producing over 800 creative assets each month. With the US as our primary market, you’ll partner with the CMO and Acquisition team to shape a creative strategy that drives growth.

You’ll lead a multidisciplinary creative team, build scalable creative systems, and ensure creative decisions are driven by customer insight, performance data, and structured testing.

Get ready to

  • Own creative strategy across products, markets, and acquisition channels.

  • Translate commercial priorities into creative roadmaps, messaging frameworks, and testing plans.

  • Partner with Acquisition to improve ROAS, CPA, CTR, CVR, and customer acquisition through creative.

  • Own the creative testing programme across hooks, angles, creators, formats, and offers.

  • Lead, coach, and develop a multidisciplinary creative team of approximately 10 people.

  • Build scalable creative operations, workflows, and prioritisation processes.

  • Collaborate closely with CRM, CRO, Product, and Brand teams.

  • Present creative strategy, insights, and recommendations to senior leadership.

Ready to apply?

Jump to the application form and start your journey with us.


Apply Now

We expect you to

  • Have 5+ years of experience in creative strategy, performance marketing, or a similar leadership role.

  • Have experience leading creative teams in a DTC ecommerce or high-growth consumer brand.

  • Have a proven track record of improving creative performance through structured testing.

  • Have a strong understanding of Meta, TikTok, and modern paid social ecosystems.

  • Be a commercially minded creative strategist with strong leadership skills.

  • Have a deep understanding of performance marketing and paid social creative.

  • Have experience building creative for the US market or strong international consumer brands.

  • Be confident using performance data to shape creative decisions.

  • Be an excellent people manager who builds high-performing teams.

  • Be comfortable operating in a fast-paced, high-growth environment.

Salary

Gross salary range is 5500-6500 EUR/month.

Location

We have several great workspaces to choose from, including our headquarters in Vilnius and our hubs in Klaipėda and Riga.

For our Vilnius office, we follow a 4 days onsite, 1 day remote hybrid model. For roles based outside Vilnius, the work arrangement -onsite, hybrid, or remote-depends on the specific position.

Speaking of perks:

Own your wellness
Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.

Boost your daily life
Every breakthrough needs a spark, and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.

Shape your growth path
Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.

Drive global impact
This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.

*additional conditions apply based on your residence location.