Creative Strategist

About the team

Nefolld is a performance-driven team in the digital wellness space, focused on efficiency, speed, and high-quality execution, building scalable apps that help people improve their health and wellbeing.

Get ready to

• Develop data-driven creative concepts for paid social campaigns across our wellness apps, with a strong focus on Meta

• Write clear, actionable briefs for video editors, designers, and UGC creators

• Own the copy – hooks, headlines, CTAs, scripts – and make it convert

• Dig into ad performance data and make decisions based on what it tells you

• Analyze competitor creatives and spot trends before they peak

• Gather audience insights and turn them into angles that hit

• Collaborate with performance marketers and creatives to ship and iterate fast

• Use AI tools to move quicker without cutting corners

We expect you to

• Have 2–3 years of experience as a creative strategist, performance creative, copywriter, or similar role

• Think in both angles and numbers – you’re as comfortable with CPA and ROAS as you are with a hook rewrite

• Be a strong storyteller who can distill a complex idea into a scroll-stopping moment

• Be curious, fast-moving, and unbothered by failure – you treat a losing ad as data, not a setback

• Be fluent in English, with excellent communication and collaboration skills

• Be highly hands-on, while effectively collaborating with other team members to achieve the best outcomes

• Be highly independent, responsible for your own work, planning, and results – strong time management skills are essential

Salary

Gross salary range is 2900 – 4000 EUR/month.

Location

We have plenty of amazing workspaces you can choose from: our awesome headquarters in Vilnius, and super cool hubs in Kaunas, Klaipėda, and Riga!

For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in Kaunas: onsite, hybrid, or remote options are available depending on the role.

Speaking of perks:

Own your wellness
Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.

Boost your daily life
Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.

Shape your growth path
Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.

Drive global impact
This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.

*additional conditions apply based on your residence location.