About this role
About us
Text builds AI-first customer service products: LiveChat.com, ChatBot.com, HelpDesk.com, and Text.com, used by 30,000+ businesses in 150+ countries. We believe customer service is a growth engine, not a cost center: every conversation is a chance to convert, retain, and expand. That's the product story you'll be selling.
We're a profitable, product-led company. No layers of approval, no growth-by-committee. You'll own real budget, real metrics, and real decisions from day one.
This role needs real depth in two areas at once: website/product positioning and paid acquisition, plus AI used fluently as a daily working tool. Your job in one line: turn positioning into pages, pages into trials, and trials into pipeline.
What you'll do:
Move the self-serve funnel: signups → activation → paid conversion. You'll be measured on trials, pipeline, and CAC, not activity.
Drive product-related website sections: page structure, UX flow, and conversion performance, working closely with UI Designers, Web Engineers, and the SEO Manager.
Plan and run paid campaigns (Google, Meta, LinkedIn) tied to trial and pipeline goals.
Pick and defend channel bets across performance, SEO/AI search (GEO/LLMO), lifecycle, and content, backed by data, not opinion.
Ship end-to-end without waiting: write the copy, build the landing page, set up the campaign, read the numbers. Design and engineering help you scale, not unblock you.
Use AI agents and workflows as a workforce multiplier for research, audience analysis, message testing, and brief creation. We expect one t-shaped marketer with the right tooling to outproduce a traditional team of three.
Turn analytics, experiments, and competitor/market research into sharper value propositions, with clean tracking (GA4, GTM, UTM) so you know exactly what's driving results.
Work with Product and Customer Success to keep message-market fit tight with the buyer journey.
You're a strong match if you:
Are genuinely t-shaped: you look at full funnel, not just your favorite channel, with proven depth.
Default to shipping: you'd rather run an imperfect test this week than a perfect one next month.
Think in outcomes (trial, pipeline, CAC) and change your mind when the numbers say so.
Write copy that sells: clear, sharp, and human, in a landing page, an email, or a LinkedIn post.
Are AI-native: you already use AI tools daily to research, build, and analyze, and you're curious how far that goes.
Take ownership of results, not tasks, and operate well in ambiguity: it's the job, not a bug in it.
Hard skills & experience:
5+ years in growth marketing at a B2B SaaS or product-led company, with direct ownership of a revenue or pipeline metric.
Deep expertise in both core areas, with a track record you can show:
Paid acquisition: hands-on running Google Ads, Meta Ads, and LinkedIn Ads.
Website conversion & positioning: building and optimizing product pages and UX flows that convert.
Working fluency across the adjacent channels: SEO + AI search (GEO/LLMO), lifecycle, and content-led growth.
Comfortable in GA4, GSC, GTM, and Looker Studio; Amplitude and marketing automation (HubSpot, Customer.io, Braze) are a plus.
Working knowledge of the full SaaS funnel: enough SQL, tracking, and attribution understanding to self-serve answers.
English at a professional writing level, this is a must; you'll produce customer-facing copy weekly.
What good looks like (first 90 days):
Day 30: You know our funnel better than we've explained it. Full audit of channels, conversion points, and leaks; baselines set for CAC, conversion, and traffic across key pages; your first experiment already live.
Day 60: Three to five experiments concluded with clear kill/scale decisions. First redesigned product pages shipped through a repeatable process. You own one funnel KPI end-to-end and report on it without being asked.
Day 90: Your best-performing channel is scaling with a documented playbook someone else could run. There's a measurable lift in trials, activation, or pipeline that traces back to your work, AI workflows the team has actually adopted, and a prioritized roadmap for the next two quarters.