Mid-Market Sales Director (AAHOA / Independent Hotel Segment)
MewsAbout this role
Help make the world more hospitable
The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.
You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.
If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.
About the role
Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:
You'll own a defined segment of the AAHOA partnership — hotel groups and properties with 150+ rooms, spanning multiple regional markets — and carry a meaningful quota doing it. The AAHOA community represents one of the most concentrated and underserved segments in US hospitality: ownership groups making long-term infrastructure choices, where the right commercial relationship at the right time creates outsized returns. Mews is building that presence, and this role is central to it.
What you would do
As the commercial owner of this segment, you'll develop and execute a regional strategy from the ground up — not inheriting a warm book, but building the pipeline, relationships, and playbook that makes this segment a core part of Mews' US growth. You'll work across the full sales motion: net-new acquisition, land-and-expand with early customers, and multi-stakeholder pursuit management across ownership groups, GMs, finance, and operations.
On a typical week, you might be running 8–10 progressed opportunities at various stages, logging 120+ targeted prospecting activities into Salesforce-segmented ICP, hosting demos and product deep-dives with hotel operators, building forecast reviews, or representing Mews at an AAHOA event. Average deal value runs €3–5k+ MRR, with a roughly six-month cycle from first touch to signature — meaning your pipeline discipline and deal quality matter as much as your close rate.
The role also has a community dimension that's unusual for an AE position. AAHOA members operate within a close-knit network, and success here comes from being a credible, respected presence inside that community — not just a vendor showing up at conferences.
What you would bring
- Deep hospitality knowledge and experience
- Fluency in Gujarati and English — strongly preferred for this role, given the community you'll be building relationships within
- A well-developed network within the AAHOA community, or a clear and credible path to building one quickly
- The ability to run multi-threaded pursuits across ownership groups and on-property operators, tailoring your approach to GMs, finance teams, IT, and C-suite stakeholders within the same deal
- Pipeline rigour: the ability and desire to build precise forecasts, track deal health, run win/loss reviews, and use data to determine where to invest time and which deals to advance
- Comfort operating in an environment that's still evolving — where you'll develop plays, contribute insights to GTM peers, and help shape what the AAHOA go-to-market looks like, not just execute a finished playbook
- You use AI as a genuine part of your workflow — applying it to prospecting, pipeline review, deal prep, or wherever it makes your work more effective
Nice to have
- Experience representing a SaaS company at industry events or within a trade association community
- Familiarity with Salesforce as a CRM and forecasting tool
- A track record of hitting and exceeding quota in a complex B2B environment, ideally selling hospitality technology, property management systems, or related SaaS — or significant direct experience working with franchise hotel owners or hotel operators
For this role, you must be based in one of the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Kansas, Massachusetts, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin.
Pay Transparency at Mews
Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.
This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.
If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.
What’s in it for you?
Our success is powered by our incredible people, supported by benefits that help them thrive.
Global benefits
No matter where you’re based, you’ll enjoy:
- Unlimited paid holiday (yes, really)
- Participation in our company share program
- Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
- An annual Learning budget of €300 (and more for high performers) to support your development
- Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
- A work from anywhere policy with flexibility to work abroad for a few weeks each year
- Relocation options, available after one year
- Flexible, hybrid working options
- A home office setup budget to make your workspace your own and a monthly work-from-home allowance
- Claude tokens, so you can automate workflows and build smarter, more efficient ways of working
Local benefits
You'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks. Ask us about it during your interview process.
Life at Mews
We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company.
We also believe transparency is important when deciding if you're the right fit. Mews is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems.
A few things that define how we work:
- High autonomy means high responsibility. People are expected to take ownership and drive outcomes. There isn’t a detailed playbook for everything, and that’s part of what makes the work challenging – and rewarding.
- Change is constant. We’re growing quickly and adapting as we scale. Teams, processes and priorities continue to evolve, and only people who stay curious and agile will thrive.
- We’re remote-first, not relationship-free. Flexibility is core to how we work, but strong relationships still matter. Our teams are global, so we need expert collaborators and communicators to help us move forward together.
- AI is an integral part of our processes. It’s not here to steal people’s jobs, but to amplify efficiency and productivity. We’re motivated to proactively use the technology to seek out better ways of working and share our findings with the rest of the company.
If there's anything we can do to support you during the application process, let us know.
We don't discriminate on the basis of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, disability or any other protected characteristic.
One final thing: don't hold back. If you don't meet 100% of the criteria in this job description but you're certain you could make a big impact, apply. Everyone should have equal access to opportunities, and we're committed to providing an inclusive experience.
If Mews sounds like the kind of environment where you'd thrive, we'd love to hear from you.